AI for Sales Teams

AI for sales, from people who build it

Everyone has an AI tool to sell you and an AI guru with advice. Our credibility comes from building. We created our own real-time sales coaching product, and we build custom AI tools that help your team win deals.

We build, not just advise

Real products, real research

A real-time sales coach, built by us

We built Winzly, a real-time sales coaching product that listens to live calls and meetings and tells reps what to say on screen, in the moment. Winzly is licensed to companies that want their reps to have a coach on every call.

Meet our flagship product
Research

B2B SaaS Sales Leadership Briefing

Using our own research methods, we synthesized five years of public sales-performance research on the decline of cold calling in B2B SaaS. The briefing connects seller sentiment, buyer preferences, outreach benchmarks, quota attainment, and sales technology trends to show the gap between what reps believe works and how they actually behave, with practical recommendations for sales leaders.

Read the briefing (opens in a new tab)
What we offer

Four ways we put AI to work for your sales team

Start with an assessment, or jump straight to the piece you need.

  1. AI readiness assessment

    We look at your team, your data, your tools, and your sales process, then show you where AI will actually help and where it would just add noise.

  2. Tool selection

    There's a new AI sales tool every week. We cut through the noise, compare the options that fit your motion, and help you pick the few worth paying for.

  3. Custom tool builds

    When nothing off the shelf fits, we build it. AI tools shaped around your ICP, your messaging, and the way your team sells.

  4. Team enablement

    Tools only help if people use them well. We train your reps and managers on the workflows, so AI becomes part of how they work every day.

Custom AI tools

Built for your sales motion, not everyone's

Generic AI gives generic results. We build tools around how your team sells: your ICP, your messaging, your process, and the data you already have.

A few examples of what we can build:

  • Account research briefs that are ready before every call
  • First drafts of outreach grounded in your ICP and real account signals
  • Call prep summaries that pull together everything known about a deal
  • Coaching feedback on recorded calls, based on the way you want your team to sell
Put AI to work

Find out where AI can help your team win

Book a free 30-minute strategy session. We'll talk through your sales process and point out where AI would make a real difference.

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